Wine Club
Whether you’re starting out or running programs for multiple brands, we make managing your club seamless.
Our wine club tools are available through our Lite, Plus, and Enterprise service plans.
Explore PlansEnjoy comprehensive wine club management.
Track and drive growth with advanced club tools.
Seamlessly manage multiple club tiers and allocations. Use our built-in email tools to segment and market to your members. Robust reporting tools allow you to easily track attrition rates and stay on top of sign-ups, customer anniversaries, and more—all in one place.
Give everyone the VIP treatment—and loyalty benefits.
New member on your hands? Add a welcome package, offer pre-pay clubs, and apply multiple club level discounts quickly and efficiently. Then use our new loyalty program to help members to accrue points with their purchases and redeem them for wine.
Enjoy complete POS and ecommerce integration.
Ensure consistent service across every touchpoint, from your tasting room and website to club shipments.
Prevent card declines with automatic credit card updates.
Our built-in credit card updater automatically updates lost, stolen, or expired credit cards, reducing card declines by up to 50%.
Easily add and manage user choice clubs.
Customizing club members’ orders used to be a difficult manual process for winery employees. Not anymore: Our user choice clubs are simple to implement and keep your clubs operating seamlessly—with minimal demands on your team’s time. Just let club members know which wines will be shipped to them, and then give them the option to log in, choose wine they like, and update their preferences. You’ll never miss a shipment, and your customers will be even happier with their delivery.
Check out the latest from our Knowledge Center.
What does it take to break into the top 20% of wineries selling DTC? We analyzed 9 million DTC sales transactions worth $1.8 billion across 1,200 wineries to find out. Here's what we learned about what makes the top 20% different, and how you can be like them.
Where do wine clubs belong in today’s highly personalized online economy, where almost every imaginable thing can be purchased in a matter of minutes? Contrary to what some people may think, wine clubs are stronger than ever. Our new eBook shares 5 ways to get more revenue out of your wine club this year.
Will the traditional wine club model survive? What's next, and how can you prepare? The new pioneers of our industry will be those who challenge the status quo and look for new ways of engaging consumers.
Powering Over 1,500 Wineries
WineDirect is proud to work with wineries of all sizes, from small, family-owned vineyards to enterprise-level wineries.
“ Having the power and features of Vin65 to support our ecommerce and wine club fulfillment makes us look like superstars. Excellent platform, good support, great people to work with. ”
